Stella McCartney is not perfect, but are you?
The fashion designer admits there are bound to be contradictions in trying to live and work sustainably. The one thing that I admire about Stella McCartney is she isn’t a preacher. She has these ethical and ecological values but doesn’t push them in to your face; she lets the designs do the talking. The aesthetics are the most important part of a design after all you could have created the most ethically and ecologically sustainable garment but if no one wears them they lose all of there value. At the end of the day Stella McCartney is creating real clothes for people with a conscience. She said in an interview to the Evening Standard that she’s “not going to stand here and claim to be one hundred per cent green or one hundred per cent perfect all the time” but we still need to give her credit for working towards a better future in fashion.
She is famed for being the designer that refused to use leather or fur when designing for Chloe and she has brought these values forward to her own-name label. And since 2010 Stella McCartney has stopped using PVC in her designs which can only mean good things for the environment. She says that one of the reason she doesn’t use fur or leather isn’t just because she is a vegetarian but also because of the environmental impact of tanneries. And according to the Environmental Protection Agency (EPA) tanneries are listed as one of the top polluters.
As I mentioned early her designers are very aesthetically pleasing and the focus of her designs are always on the look which allows the sustainable values to hold there weight. Its not a PR stunt just genuine concern. She understands that buyers are after something beautiful foremostly then they look at the values “Here is this jacket that looks terrible but its organic, and here is a really beautiful jacket that’s cheaper but don’t buy it because it’s not organic.” McCartney has stated that: “we address these [ethical and ecological] questions in every other part of our lives except fashion.”
Stella McCartney is the fashion designer for fashion players with a conscience. Her designs are on trend and conscience. Her latest resort collection lets the aesthetics do the talking, you will buy garments from the collection because they are beautiful not because Stella McCartney is a sustainable designer (that’s just a bonus) – and for that you have to love her.
Stella McCartney – Resort 2014
This collection is playful with a touch of sophistication. The colours are like sugar dusk playing with ballerina pink and injecting a pop with blue and yellow. This collection is just as suitable for the day as it is for the night. In my opinion she has used more snake skin print than what is socially tasteful but if anyone can pull it off she can and fig 1 just proves that toughing up a girly dress without a leather jacket. The collection is fresh like a spring day, capturing the hope of a new fresh start. I love the appliqué heart and lips on fig 2 its well thought out but it isn’t taking its self to seriously. That envelop clutch is very desirable and would add a pop of colour to any outfit. This collection is effortless and just imagine the care free girl that would wear this?
One thing to note isn’t just the garment’s but the way the girls are styled, so fresh faced with a blunt cut. They look like the girl-next-door with something more.
Stella McCartney creates cloths that will last therefore avoiding the landfills. Sustainability is just as important as recycling. She suggests when looking at your own wardrobe think about the materials that your using. Is it recyclable? How does it make you feel? These are both equally important questions the better a fabric feels against your skin the longer it will have a place in your wardrobe but if a time comes when you decide to part with the garment it is key that is made of recyclable fabric so that it can have new life.
Some of the obstacles she has faced in trying to create a more sustainable products include not manufacturing there own fabric. Colours can be very limited in the organic ranges are often there isn’t the same depth of colour. So all Stella McCartney tries to use organic fabric and low impact dyes she won’t compromise on quality.
She loves the fact that some people go into her store don’t even know that something is organic or in faux-leather and for her that is the because challenge, having people not notice.
P.S As you may know I have relaunched my blog today and I would love to know what you think of this article.